BIG IDEA #4 – Gamification

Contributed by Anonymous

Concept: Gamification – Start pre-conference to juice creative, build anticipation and contribute to the program, have participates share results and judged live, on-site [think shark tank]:

Describe the problem, challenge or industry need that the project addresses:

In everyday life, people are constantly on their phones or tablets playing games as a way to interact with their friends and family or using social media to check in at various locations.  Planners are using gamification as a way to increase their attendee motivation engagement from pre-conference through post event.  It can help increase attendance at sessions, networking and social interactions and can help the attendee feel invested in the event.  It’s a way to help ensure that they’re active participants.  By creating a point system or prizes, you can attempt to influence attendee behavior by encouraging them to attend certain sessions or visit specific sponsor booths.

Explain your key proposed activities and strategies that correspond to the problem above:

Using gamifcation during pre-conference would juice creative ideas, build anticipation and contribute to the program. At the completion of the gamification, the participants would share their results live in real-time.  The judges would select the winner on-site (think shark tank).  The judges would be leaders from outside the industry. After the conference provide all the best practices & solutions with attendees and let them vote to win a tool or product association with the challenge or topic.

PCMA members GO HERE TO VOTE for your favorite BIG IDEA.

BIG IDEA #5 – Global Convention Center Design Competition

Contributed by Anonymous

Concept: Global competition for meeting planners and architects to design the convention center of the future, with constant customizable space.

Describe the problem, challenge or industry need that the project addresses:

The landscape of adult learning, interaction, and networking is radically evolving and will continue to do so.  Yet the facilities that meetings and event planners rely upon, especially convention/congress centers in the context of large gatherings, are to varying degrees, constrained.  In a world defined by customization is it possible to create a vision for the future on how responsive, flexible, and tailored a building could be?

Explain your key proposed activities and strategies that correspond to the problem above:

Meeting planners and architects would design the convention center of the future, with constant customizable space.
There would be an online ability to build and change the space based on each individual conference’s needs.

Most venues appreciate input from the full range of clients they work with and the design skill is building in the flexibility to achieve the best potential for all needs and variety of events whilst containing this within a good looking structure that benefits the local environment and community as the local population are “users” as well.

They have to look at it even if they don’t work with it, the events that run in it or the people who attend them.  Increasingly, the plans have to allow for technology development which moves so fast and have the capacities to expand to accommodate these changes.

PCMA members GO HERE TO VOTE for your favorite BIG IDEA.

BIG IDEA #3 – Hybrid Virtual Integration

Contributed by Stef Pfeilsticker, Jim Russell and Cassandra Smoot

Concept: Hybrid Virtual Integration – connecting a F2F attendee to virtual attendee:

Describe the problem, challenge or industry need that the project addresses:

Meeting professionals employ hybrid event technologies to share content, ideas and experiences with attendees across multiple geographies and time zones. Hybrid meetings are a still-emerging media, and most meeting professionals don’t have experience using this model yet. But those who do have significant experience in hybrid are more likely to exceed their objectives. As meeting professionals continue to experiment with hybrid meetings, they will find new opportunities—new types of hospitality and logistics as well as new content management services.

Explain your key proposed activities and strategies that correspond to the problem above:

The purpose of a Hybrid Virtual Integration (HVI) is to connect a face to face attendee with a virtual attendee – 1:1, in real-time, to share their experiences together.

Another possibility is Mobile integration and chats [possibly video] between all attendees – A buddy-type system that would allow interaction during live sessions. This technology would enable the leveraging of the attendee’s devices to interact with one another and the presenters to enhance the engagement for everyone.  It would permit a behind-the-scenes view of what is happening during the event.  The HVI would allow for attendees to review material in real-time and have a running dialogue with throughout the event.

PCMA members GO HERE TO VOTE for your favorite BIG IDEA.

BIG IDEA #2 – Universal Name Badge

Contributed by Alisha Waid and Colleen Donohoe

Concept: Universal Name Badge – tied to the individual rather than the event, with interaction and connectivity.

Describe the problem, challenge or industry need that the project addresses:

For meetings and events the name badge offers the ability to track actual attendance.  An attendee’s presence is recorded at the time the badge holder is picked up.  This allows for the meeting planner to record an attendee’s actual presence and pre-registration figures as historical data.  The current name badge is limited in its use and is not environmentally friendly.  There is a limited ability to track data on attendee engagement.

Explain your key proposed activities and strategies that correspond to the problem above:

The development of a Universal Name Badge(UNB) used for meetings and events offers a myriad of possibilities.  The UNB would be personalized for the individual attendee and programmed specifically for each meeting.  The badge would be bracelet style and allow the attendee to recognize people as they attend sessions walk and displays their information.  It would also allow for the exchange of contact information between attendees.  The name badge would be connected to an app to monitor and measure the number of contacts and interactions.  If an attendee recognizes a familiar face, the app would have historical information available on the attendance at previous events.  A review of the data stored in the app would enable the attendees to identify the last meeting they both attended.

The technology behind the UNB would be integrated with social media profiles, e.g. LinkedIn and would capture and track CEUs.  The UNB would have similar characteristics to Disney’s Magicbands which allows the user to check-in to an education session.    Eliminating the need for paper tickets, the UNB would allow the user access to pre-paid special events such as a gala.

The true power of this technology is the capacity to collect a variety of data.  The meeting planner would be able to access a detailed attendance report for education sessions, track the number of business leads, and the business-related connections. This data is important for the meeting manager in presenting the value of the event to their employer.  For the attendee, this information recaps and provides an awareness of their activity during the meeting.

The UNB offers a branding opportunity at each conference and for the sponsoring organization.  Young professionals using the UNB during large networking events would be able to identify industry leaders or mentors which would enhance their experience.

PCMA members GO HERE TO VOTE for your favorite BIG IDEA.

BIG IDEA #1 – Reality TV Show

Contributed by Elisa Sandoval, Jennifer Bond, Patricia Schinelhem and Ray Kopcinski

Concept: Reality TV Show – putting a spotlight on the industry that will enhance the understanding of our value:

Describe the problem, challenge or industry need that the project addresses:

Meetings and conferences are serious business.   Meetings professionals create value through learning experiences and face to face interactions for members and stakeholders, and generate revenue to support an organization’s financial goals.    The question is how does the meetings management industry provide the outside world with insights into the vital role a meeting manager has in the planning and execution of meaningful learning experiences for attendees?

Explain your key proposed activities and strategies that correspond to the problem above:

The answer to the question above, is a reality TV show!  The reality TV show would provide a behind the scenes look at how large events are planned and executed along with the impact on the community or city where the meeting was held.  Well known industry advocates such as Christine Duffy or Roger Rickard can engage prominent politicians who will validate the number of lives touched and the economic impact.  Following a $10 bill from a conference attendee as it changes hands throughout the local community demonstrates how the meetings industry is integral in the supporting the various social classes.

PCMA members GO HERE TO VOTE for your favorite BIG IDEA.